The enterprise insurance market in Portugal has, to a large extent, operated the same way for decades. Policies stored as paper documents or PDFs scattered across email folders. Renewals that come as a surprise because nobody was tracking them. Claims managed over the phone, with deadlines that nobody monitors. And decisions made on gut feeling, because the data is fragmented across insurers, brokers and internal departments.
Adler & Rochefort was founded to change this paradigm. And Adler Pro is the concrete instrument of that change: a SaaS (Software as a Service) platform built from the ground up to digitise, centralise and optimise the entire insurance management process for businesses and professionals.
Adler & Rochefort: an Insurtech focused on the business sector
Before discussing the platform, it is important to understand who created it and why. Adler & Rochefort is not an insurance company. It is an insurance agency registered with the ASF that combines traditional brokerage expertise with a technological approach that is rare in the Portuguese market.
The positioning is clear and deliberate: total focus on the business sector. While most brokers try to serve every segment — from personal car insurance to large corporate multi-risk policies — Adler & Rochefort has specialised in the complex needs of businesses. Professional liability, D&O, cyber risks, fleets, construction insurance, commercial multi-risk, and employee benefits.
This specialisation is not merely a commercial strategy. It is the reason it was possible to build Adler Pro: a platform that understands the real workflows of a risk manager, a CFO, or a director who needs to keep all company policies under control.
An Insurtech is not a technology company that sells insurance. It is an insurance company that uses technology to solve problems the traditional model cannot resolve.
The problem Adler Pro solves
Any company with more than two or three policies faces the same challenges:
- Scattered information: policies with different insurers, under different conditions, with renewal dates at different times, and nobody has a consolidated view
- Lack of cost visibility: how much does the company spend on insurance per year? What is the trend? Are there coverage overlaps? Are there gaps? Without a centralised tool, these questions have no easy answers
- Reactive claims management: when a claim occurs, the scramble begins to find the right policy, understand the coverages, contact the insurer and follow up on the process. All done manually, often with delays
- Poorly managed renewals: policies that auto-renew without renegotiation, coverages that are outdated relative to company growth, savings opportunities missed
- No data for decision-making: without clear metrics, insurance decisions are made out of habit, not analysis
Adler Pro was built to eliminate each of these problems.
The value propositions of Adler Pro
The platform is not simply a digital repository for policies. It is an intelligent management system that adds value across five fundamental dimensions.
1. Complete centralisation of the insurance portfolio
All of the company's policies are stored in a single location, regardless of the insurer. Each policy includes full details: coverages, deductibles, limits, special conditions, start and renewal dates, premiums and amendment history. For the first time, the company gains a 360-degree view of its insurance programme.
2. Smart alerts and proactive renewal management
The system automatically monitors all critical dates and sends alerts with sufficient advance notice so that renewals become moments of strategic renegotiation, not last-minute surprises. Each renewal becomes an opportunity to review conditions, compare alternatives and optimise costs.
3. Digitised and transparent claims management
When a claim occurs, the process is initiated directly on the platform. The client follows each stage in real time: notification, documentation, assessment, resolution. No phone calls to ask “what stage is my case at?”. No lost emails. All communication and documentation are recorded and accessible.
4. Analytics dashboard with decision-making metrics
Adler Pro presents consolidated data on the company's insurance programme: cost evolution, loss ratio by line of business, coverage distribution, sector benchmarks. Information that enables the CFO and risk manager to make informed decisions, not ones based on guesswork.
5. Secure and accessible documentation
Policies, receipts, claims notifications, reports — all stored securely in the cloud, accessible at any time, by any authorised team member. No more PDFs lost in email inboxes or disorganised shared folders.
Technology in service of human relationships
One of the most common misconceptions about Insurtechs is the idea that technology replaces the human relationship. Adler Pro was designed with the opposite philosophy: technology exists to free up time and attention, allowing Adler & Rochefort's consultants to focus on what truly matters — strategic analysis, negotiation with insurers and personalised advice.
The platform automates the repetitive and administrative. The human intervenes where real value is added: in interpreting complex contractual conditions, identifying emerging risks, and building bespoke solutions. This combination of digital efficiency and human intelligence is the true differentiator.
The best technology in the insurance sector is not the kind that eliminates the broker. It is the kind that makes the broker incomparably more effective.
Who Adler Pro was designed for
The platform is aimed at businesses and professionals who recognise that insurance management is too important to be handled manually:
- Growing SMEs: that are beginning to hold multiple policies and need organisation and visibility
- Medium and large enterprises: with complex insurance programmes, multiple insurers and a need for consolidated reporting
- Independent professionals and consultants: who need to keep their mandatory policies up to date and compliant
- Startups and scale-ups: that want to build their insurance programme in a structured way from the outset, without the legacy of analogue processes
- CFOs and risk managers: who need reliable data to make decisions and report to the board
What sets Adler Pro apart in the Portuguese market
There are insurance management platforms in the international market. But Adler Pro has characteristics that make it unique in the Portuguese context:
- Built for Portuguese regulatory requirements: compliance with ASF legislation, adapted to the products and practices of the national market
- Integrated with specialist consultancy: it is not just software — it is software backed by a team of consultants with deep knowledge of the business insurance market
- Exclusive focus on the enterprise segment: every feature was designed for business workflows, not adapted from solutions built for individuals
- Accessible SaaS model: no large upfront investment, no complex implementation costs, with immediate access and scalability as the company's needs grow
The future of enterprise insurance management is digital
The digitisation of enterprise insurance is not a question of if, but of when. Companies that adopt tools like Adler Pro sooner will have clear advantages: better visibility over risks, greater negotiating power at renewal, faster claims response, and ultimately an insurance programme that truly protects the business.
Adler & Rochefort is leading this transformation in Portugal. Adler Pro is the materialisation of a vision: that managing enterprise insurance can be as efficient, transparent and data-driven as any other critical function in a modern business.
If your company still manages insurance through emails, spreadsheets and phone calls, Adler Pro was built for you. Not to replace your broker — but to give you the best broker possible, equipped with the best technology possible.