Technology that
protects your
business.

Hugo Gonçalves is the driving force behind Adler & Rochefort, combining extensive experience in global business with a unique specialisation in insurance consultancy for the demanding Portuguese market. His vision is clear: to provide private and corporate clients with risk management that transcends the traditional policy.

With a degree in Business Management from the University of Hertfordshire and ongoing training at the prestigious Chartered Insurance Institute (CII), Hugo embodies rigour and excellence. This academic foundation, combined with nearly twenty years at the forefront of global tourism technology at companies such as Hotelbeds (HBX Group), gave him a unique perspective on the needs of high-net-worth clients and the complexities of international asset protection.

Since founding Adler & Rochefort, Hugo has been redefining the role of the insurance broker in Portugal. He has focused on cultivating strategic partnerships with renowned insurers such as Hiscox, Allianz and Zurich, and on integrating cutting-edge insurtech solutions. The result is privileged access to the most sophisticated and effective protection solutions, from business insurance to policies for private clients.

His working philosophy is rooted in the conviction that true luxury is the absence of worry. Hugo is dedicated to a meticulous analysis of each client's needs, designing tailored insurance solutions that safeguard their assets and ensure the continuity of their lifestyle in Portugal, always in compliance with ASF supervision.